Social media is simply a set of technology platforms that have redefined what the Internet could always do, which is to allow people to share their opinions. Today the technology provided by “social media” has made this sharing dramatically easier and given users the means to define a common language quickly. Before, people could always like things by posting their sentiments in a forum post. Now with platforms like Facebook making information more accessible and easier to share with friends, recommending something has become as simple as clicking a thumbs-up button.
Advocacy, opinions and cultivating followers are activities in which everyone can participate — from anywhere within a matter of seconds. It’s called “marketing” when companies decide to participate and try to cultivate followers.
At eBrands, we break this concept down into three basic areas:
Social Relevance
Determines the online reputation of an individual or organization. Unfettered access to this reputation means anyone can participate in the dialogue and anyone can decide to create meaningful impact on a brand or personality.
Social Media
Provides the ability for people to communicate more easily and share ideas, videos or other material which could come from anywhere or from their own user-generated content.
Social Networking
Connects people through their mutually-shared interests, preferences and opinions to form like-minded communities.
When it comes to a client, or an individual, or an agency like eBrands, the first thing to establish with social media is to determine how it can impact one’s business and its strategy. By applying the above concepts, eBrands can identify a role for social media platforms and start planning an articulate social media strategy.
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